Happiness Factory - The Movie' tells the tale of what happens when the Happiness Factory runs out of Coke. On 14 August 2007, this special animation feature was screened to a crowd of more than 100 glamorous avatars and media from 16 countries. The red-carpet premiere for this event took place in the Coke Cinema on Happiness Boulevard in the virtual world of Second Life. The Â‘Happiness FactoryÂ’ stories from the Coca Cola, Wieden+Kennedy and Psyop collective, bring much gladness and a message of positivity to our presently troubled world.
Michael Wells, Artist